Modern marketers are always looking to break down silos between different marketing channels, integrating data sources and operations. The cloud, which is an interconnected network of remote servers, that form a single system, facilitates this connectedness. By adopting the cloud, it is possible to integrate the various silos in your marketing landscape and improve operational effectiveness. For example, cloud integration allows you to take data from Facebook audiences and create a targeted email marketing campaign around it.
Top Software Options to Explore for Marketing Cloud
There are two ways to approach cloud integration. First, marketers can integrate cloud-based processes, cloud-hosted ...
Modern marketers are always looking to break down silos between different marketing channels, integrating data sources and operations. The cloud, which is an interconnected network of remote servers, that form a single system, facilitates this connectedness. By adopting the cloud, it is possible to integrate the various silos in your marketing landscape and improve operational effectiveness. For example, cloud integration allows you to take data from Facebook audiences and create a targeted email marketing campaign around it.
Top Software Options to Explore for Marketing Cloud
There are two ways to approach cloud integration. First, marketers can integrate cloud-based processes, cloud-hosted applications, or data stored on the cloud. We discuss this in greater detail in our article: Integration: What Is It? Why Do You Need It? How Do You Get It?
Second, you can choose an end-to-end platform which addresses all your cloud integration needs. There are several options available such as Adobe Marketing Cloud, Marketo, HubSpot Inbound Marketing, IBM Cloud, and SAP Hybris Marketing Cloud. Instead of targeting select processes (social-to-email integration or chatbot-to-process approval linkage, etc.) these include the essential tools you’re likely to require. For a full list of The Top 10 Marketing Clouds, click here.
Kickstarting your Cloud Integration Project
Once you have a clear understanding of the basics of cloud integration, consider five aspects before choosing a platform/solution: future focus, ongoing requirements, data availability, cloud integration strategy, and execution pathway. For a detailed discussion on these five steps to successful cloud integration, read our 5 Key Considerations for Better Cloud Integration.
The cloud presents far more flexibility and agility as compared to on-premise systems (where applications are hosted and data is stored within in-house servers). This is why the cloud is paving the way to adopt advanced technologies like AI and ML, without massive investments. As a marketer, this is among the key trends to remember as you explore cloud integration. Read 3 Things Marketers Need to Know About Cloud in 2019 for an in-depth discussion.
Scroll down for more information and inspiration in the form of the latest news, news and more on how to action cloud integration.
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