In 2 words - 'customer experience' - lies a world of possibilities. While technology has made it possible, theoretically, for any company to deliver personalized and contextual experiences, it all comes down to how well you can manage, activate and evolve with customer data.
Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it. But customer data itself is both- a challenge and an opportunity.
This book will help you:
- Locate the role of Identity Resolution in your customer data management strategy
- Identify specific use-cases for Identity Resolution that turn data challenges into CX opportunities
- See how CDP+ Identity Resolution together can deliver exponential results to your customer data management outcomes
A must-read for customer-centric marketers that want to leverage Identity Resolution to create a single, unified, real-time, persistent customer identity – across devices, platforms, channels - to deliver winning customer experiences.
We thank our sponsor: Arm Treasure Data
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