Digital analytics has proved to be a powerful tool for marketers in the digital age, helping turn data into actionable insights. Marketing analytics is a composite set of processes and technologies, which enable marketers to measure campaign success via tangible metrics. Marketing analytics covers important metrics such as website engagement, return on investment for specific digital marketing campaigns, customer attribution, and other key areas.
Why is Marketing Analytics so Important Today?
As organizations explore new channels to target customers, various technologies have emerged to support these initiatives. However, deploying tactics like SEO, social media marketing, email automation, etc. in isolation can lead to a fragmented campaign. Marketing analytics combines and collates this data on a single dashboard, helping you make smarter decisions. For exampl...
Digital analytics has proved to be a powerful tool for marketers in the digital age, helping turn data into actionable insights. Marketing analytics is a composite set of processes and technologies, which enable marketers to measure campaign success via tangible metrics. Marketing analytics covers important metrics such as website engagement, return on investment for specific digital marketing campaigns, customer attribution, and other key areas.
Why is Marketing Analytics so Important Today?
As organizations explore new channels to target customers, various technologies have emerged to support these initiatives. However, deploying tactics like SEO, social media marketing, email automation, etc. in isolation can lead to a fragmented campaign. Marketing analytics combines and collates this data on a single dashboard, helping you make smarter decisions. For example, you can identify which touchpoints are bringing in the most customers (via attribution analytics), and double-down on your efforts in that specific area.
Types of Digital Analytics Which an Impact Marketing
Digital analytics can process data to offer three kinds of insights:
Getting Started with Marketing Analytics
Armed with this high-level understanding of how marketing analytics works, one can find digital analytics software solutions best suited to unique organizational needs. To begin with, check out our MarTech 101 primer, explaining what marketing analytics is here.
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