This guide, designed for marketers from all disciplines, helps address possible breaking points in the lead hand-off process and surrounding factors beginning with marketing and sales alignment...
Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business ...
All the unified data in the world may still not automatically translate into a practical way to ‘activate’ that data intelligently in orchestrated campaigns across channels. Closing the gap needs ...
Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage ...
‘Audience Management’ is the process of sourcing, managing, analysing, defining, and activating customer data for cross-channel campaigns. The outcome is that the right message reaches the right ...
Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP ...
Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime ...
Cross-device identity management – being able to track, segment and target a unique customer seamlessly, irrespective of which device they choose to use for brand interactions - is crucial for ...
Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it. But customer data itself is both- a ...
The future of effective content marketing is not in solutions that enable marketing teams to do the same activities with just more volume and efficiency
Choosing the right Customer Data Platform (CDP) is not easy. Our vendor-neutral CDP Buyers’ Guide helps you shortlist the best data management platform.
As we head into the next decade, marketers need to question what their marketing automaton platform (MAP) can and should do, and whether it is equipped to propel them into next gen marketing in 2020 ...
Key Accounts are complex, global behemoths. The old ways of managing them just won’t do.
Small business owners are typically faced with the challenge of limited staff. With automation software, there is a better chance at effectively managing multiple marketing tasks despite it.
An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss!
What’s included? Content Marketing 101: a detailed introduction to content marketing written specifically keeping the needs of Small and Medium B2B Marketers at the centre
As a first-time buyer, it is often confusing to navigate through the complex CRM landscape. MarTech Advisor’s CRM Buyer’s Guide for SMBs will help you choose the best fit CRM software for your ...
MarTech Advisor’s Email Marketing Platform Buyer’s Guide provides a comprehensive review of capabilities, services and product features of 15 email marketing vendors. The guide will help you ...
Predictive analytics is re-shaping B2B marketing for SMBs. Get this buyer's guide on how AI powered predictions are shaping the future of marketing.
MarTech Advisor’s Buyers Guide to SalesTech Chatbot Building Platforms provides an in-depth comparative analysis of major bot-building platforms in the market today. The Buyer’s Guide has been ...
