Search Engine Optimization (SEO) is among the most tried and tested tactics in digital marketing. SEO is defined as any activity which reconfigures content to achieve a higher rank on search engines such as Google, Bing, Yahoo, etc. Contrary to popular belief, SEO isn’t just about keyword insertion.
Search engines like Google scan over 200 factors before listing your website/blog on search results. However, users are unlikely to go beyond the first three pages, and the top 3-5 results get the highest number of clicks. By employing an SEO marketing strategy which places your content among these top positions, you direct organic (unpaid) traffic to your website, increase the number of leads and boost conversion rates without having to invest in paid advertising.
How to Get Started With SEO
It is important to remember that there is no such thing as an ins...
Search Engine Optimization (SEO) is among the most tried and tested tactics in digital marketing. SEO is defined as any activity which reconfigures content to achieve a higher rank on search engines such as Google, Bing, Yahoo, etc. Contrary to popular belief, SEO isn’t just about keyword insertion.
Search engines like Google scan over 200 factors before listing your website/blog on search results. However, users are unlikely to go beyond the first three pages, and the top 3-5 results get the highest number of clicks. By employing an SEO marketing strategy which places your content among these top positions, you direct organic (unpaid) traffic to your website, increase the number of leads and boost conversion rates without having to invest in paid advertising.
How to Get Started With SEO
It is important to remember that there is no such thing as an instant SEO outcome. Marketers must look at a variety of parameters when optimizing their websites and blogs, including title tags, meta-descriptions, alternative test for images, high-traffic keywords, associated phrases, and multimedia content.
Most importantly, marketers need high-quality content as over time, this is what sustains SEO ranking. A few SEO-friendly content types include:
When it comes to a basic SEO marketing strategy, 2% keyword density is a good rule-of-thumb, as well as incorporating keywords into your header, sub-heads, and table of content. To understand SEO better, read our article on Demystifying Search Engine Optimization here.
The Latest Trends in SEO Marketing
SEO marketing has evolved far beyond keyword level optimization. As search engines evolve, strategies for voice-based search, visual search, and mobile SEO must also evolve. To learn how you can stand out in this competitive new SEO landscape, read A CMO’s 5-Point Search Manifesto for 2019.
Scroll down for everything you need to know about SEO in the era of voice, images, videos, mobile, and of course, keyword-led traffic.
Vandita Grover Contributor, Ziff Davis B2B
Neha Pradhan Editor Interviews, Ziff Davis B2B
Interviews Basic 7 mins read
Chiradeep BasuMallick Contributor, Ziff Davis B2B
Indrajeet Deshpande Contributor, Ziff Davis B2B
Indrajeet Deshpande Contributor, Ziff Davis B2B
Merilyn Pereira Editor, Ziff Davis B2B
John Marcinuk Group Director, Head of Integrated Marketing, Blue Fountain Media
In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO.
Chiradeep BasuMallick Contributor, Ziff Davis B2B
Link building techniques will play a major role in 2020, thanks to new Google updates and an explosion in online content volumes. Learn how to ace link building in SEO with these techniques.
Vandita Grover Contributor, Ziff Davis B2B
Google's Latest BERT update is likely to impact 10% of all search queries. What does this mean for your site traffic? How can you optimize for BERT?
Vinati Kamani Content Writer, CurveBreak
Quality backlinks are the key to getting a consistent stream of referral traffic. Here is the guide to formulating a rewarding content strategy for building links that bring organic traffic while establishing you as a thought leader within your niche.
Dwayne Charrington Customer Service Specialist, ProProfs
Google Images are now a blessing for those operating in the e-commerce industry, as the search engine giant has partnered with Getty images. You cannot see the 'view image' and 'search by image' button, which ultimately leads to more traffic to the publisher's website.
Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime to generate content to help win the prospect’s attention.
Daniel Page Director of Business Development, ASEOHosting
Without context, data is just a collection of empty information. That’s where data blending comes in. By combining data streams from multiple sources, you can gain greater insights than you ever could looking at those sources in isolation. And those insights can be used to great effect in your search engine optimization efforts, writes, Daniel Page, ...
Chiradeep BasuMallick Contributor, Ziff Davis B2B
Search Engine Optimization can make all the difference in generating traffic for your content or assets. Use these 19 free SEO tools to stay on the winning side.
