Guest Articles

    What Is Marketing Intelligence? Definition, Best Practices, Use Cases and Tools.

    Katie Robbert Co-founder and CEO, Trust Insights

    Marketing Analytics

    8 mins read Apr 22, 2020

    Marketing intelligence can be used to build an effective marketing strategy. Find out exactly what it is, its best practices, use cases, and tools.

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers


    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    How is COVID-19 Impacting Advertising, Marketing and Media?

    Philip - Smolin Chief Strategy Officer, Amobee


    3 mins read Apr 13, 2020

    Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the ...

    Why Blockchain Occupies a Unique Seat at the Advertising Table

    Prateek Dayal CSO, Aqilliz

    Blockchain in Marketing

    4 mins read Apr 09, 2020

    As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and ...

    How Marketers Can Use the Power of Exit-Intent Pop-Ups to Get More Newsletter Subscribers

    Ugi Djuric CEO, Contenthorse

    Marketing Automation

    4 mins read Apr 09, 2020

    Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, ...

    Achieving Meaningful Customer Insights from IoT

    Tom Treanor Global Head of Marketing, Arm Treasure Data

    IoT in Marketing

    3 mins read Apr 08, 2020

    Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data.

    How Marketers Can Respond Successfully to Abrupt Market Changes During COVID-19

    Mirko Holzer CEO, BrandMaker


    4 mins read Apr 07, 2020

    In this article, Mirko Hozler CEO of BrandMaker discusses the impact on businesses due to Coronavirus outbreak. The businesses have to assess their campaigns, plans and budget exposures in order to ...

    Virtual Reality (VR): Future of E-Commerce Industry

    Sachin Agrawal CEO, Tarika Group

    Conversational Marketing

    4 mins read Apr 06, 2020

    This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry.

    How Affiliate Marketing Drives Better Conversions and ROI for Leading Brands

    Robert Glazer Founder and CEO, Acceleration Partners

    Sales Enablement

    4 mins read Apr 03, 2020

    In this article Robert Glazer, Founder & CEO of Acceleration Partners discusses, how affiliate marketing can help marketers drive better conversions​​​​​​​.

    Think Like a Virus: B2B Marketing Strategy in the WFH World

    Dmitri Lisitski CEO & Co-Founder, Influ2

    Content Marketing

    4 mins read Apr 03, 2020

    Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the ...

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