If you’re a customer data platform (CDP) vendor, you’re probably feeling pretty good right now.
I hate to break it to you, but you shouldn’t be. The CDP market has it all wrong.
Sure, the market is growing exponentially; 2019 has brought $2.4 billion in funding and a projected Compound Annual
Growth Rate of 29.3% until 2023. Over half of mid-market and enterprise firms have already adopted a CDP, and another one-third plan to do so.
While others are inflating expectations, Ascent360 is surpassing them. And what’s right for our clients is what’s right for the
industry. Marketers at agile, mid-market companies care about the end results, and that’s what we lead with.
By focusing on data-driven outcomes, we’ll actually deliver on the CDP market’s promises of unified customer data; personalized communications; simplified omni-channel marketing; and time- and cost-savings. These goals are only lofty without an effective approach to implement them.
Download the whitepaper now!
If you’re a customer data platform (CDP) vendor, you’re probably feeling pretty good right now.
I hate to break it to you, but you shouldn’t be. The CDP market has it all wrong.
Sure, the market is growing exponentially; 2019 has brought $2.4 billion in funding and a projected Compound Annual
Growth Rate of 29.3% until 2023. Over half of mid-market and enterprise firms have already adopted a CDP, and another one-third plan to do so.
While others are inflating expectations, Ascent360 is surpassing them. And what’s right for our clients is what’s right for the
industry. Marketers at agile, mid-market companies care about the end results, and that’s what we lead with.
By focusing on data-driven outcomes, we’ll actually deliver on the CDP market’s promises of unified customer data; personalized communications; simplified omni-channel marketing; and time- and cost-savings. These goals are only lofty without an effective approach to implement them.
Download the whitepaper now!
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