Influencer marketing takes the tried and tested idea of celebrity endorsement and places it in the context of digital marketing. It allows marketers to promote their brands through “influencers” (individuals with a significant following on social media due to a consistent flow of relevant, domain-specific content). These influencers will have thousands, or even millions of followers, and by partnering with them, brands can reach a much wider audience.
Benefits of influencer marketing include:
Understanding “Influence”
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Influencer marketing takes the tried and tested idea of celebrity endorsement and places it in the context of digital marketing. It allows marketers to promote their brands through “influencers” (individuals with a significant following on social media due to a consistent flow of relevant, domain-specific content). These influencers will have thousands, or even millions of followers, and by partnering with them, brands can reach a much wider audience.
Benefits of influencer marketing include:
Understanding “Influence”
Before you get started with an influencer marketing campaign, it is important to know exactly what makes someone an influencer. Influencer marketing isn’t only about the number of followers, or the current hype surrounding them. Your influencer must perfectly intersect a respectable audience size, content which talks about a singular domain, and strategies which ensure engagement with every post. This applies to both Business-to-Customer (B2C) as well as Business-to-Business (B2B) sectors. Done right, influencer marketing can help increase brand awareness and create product interest in areas as diverse as lifestyle, F&B, consumer electronics, business services, and enterprise technology. To know more, read our 5 Influencer Marketing Best Practices to Drive ROI, here.
Getting Started with Influencer Marketing
Research suggests that 93 percent of marketers are using/eager to use influencers to promote their brands. While this can be done based on manual efforts, there are also several influencer marketing tools available in the market which can help you identify influencers, create influencer content, track influencer performance, build an influencer network, and manage the entire influencer marketing environment.
Scroll down to identify who is a micro-influencer or macro-influencer, which are the latest trends in influencer marketing, and how to leverage this tactic for your brand/niche.
Natasa Djukanovic CMO, Domain.Me
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ExpertVoice, the world’s leading advocacy marketing platform, commissioned its annual State of Trust research with a panel of 500 Americans, a U.S.-census weighted audience. The panelists were asked how they think about trust in the context of making high consideration purchases. The results provided key insights for retailers and brands alike.
Aaron Brooks Co-Founder and Director, Vamp
Making it’ as an influencer is becoming increasingly more competitive, which is why the future of influencer marketing is all about content creators says Vamp's Aaron Brooks.
Chris Lynch
