Proximity Marketing enables businesses to connect to users’ GPS enabled devices, such as mobile phones, laptops, and tablets, in a local area. This is done by means of proximity beacons, NFC (near-field communication) technology, GPS, and Wi-Fi. Proximity marketing lets businesses send personalized messages to users who are located within a certain radius.
Like a beacon of light in the dark, proximity marketing helps brands stand out and reach prospects in new and effective ways, especially when they’re most primed to make a purchase. Proximity marketing took off with brick and mortar stores in 2018 and is a proven method of localized marketing, making it essential for retail businesses today.
Scroll down for lots more on proximity marketing trends, metrics to help measure success in this dynamic marketing space, and exclusive insights from global leaders.
...Proximity Marketing enables businesses to connect to users’ GPS enabled devices, such as mobile phones, laptops, and tablets, in a local area. This is done by means of proximity beacons, NFC (near-field communication) technology, GPS, and Wi-Fi. Proximity marketing lets businesses send personalized messages to users who are located within a certain radius.
Like a beacon of light in the dark, proximity marketing helps brands stand out and reach prospects in new and effective ways, especially when they’re most primed to make a purchase. Proximity marketing took off with brick and mortar stores in 2018 and is a proven method of localized marketing, making it essential for retail businesses today.
Scroll down for lots more on proximity marketing trends, metrics to help measure success in this dynamic marketing space, and exclusive insights from global leaders.
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Vandita Grover Contributor, Ziff Davis B2B
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Lynn Tornabene CMO, AffinityX
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This week, we join the dots between location-based marketing, IOT and smartphones, online and offline customer experience, first-party data, data aggregators and GDPR. At 1.00: The evolution of location-based marketing: Reveal Mobile Combines Location-Based Audience Analytics and Media Buying Captivate Offers Vertical Integration for ...
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Geolocation data is an essential parameter for creating a social advertising strategy. These geolocation techniques can be used in social advertising.
Rilind Elezaj Founder, SEO for X
App Localization and Internationalization are key factors in building successful mobile apps today. Learn more about the process of optimizing your app globally and locally at the same time with various techniques, writes, Rilind Elezaj, a Digital Marketing Specialist
Laetitia Gazel Anthoine Founder & CEO, Connecthings
Laetitia Gazel Anthoine, CEO of Connecthings, discusses the concept of augmented location, and also offers use cases and gives actionable recommendations for incorporating contextual data into mobile marketing efforts
Dan Adams VP Data Product Management, Pitney Bowes
Behind every individual, there is an address – some physical, some temporary, and some digital – but each offers a unique view of that person, their behaviors, and their preferences write, Dan Adams, VP Data Product Management, Pitney Bowes
Santiago Giraldo Director of Product Marketing, CARTO
In 2018, location intelligence will provide businesses with the insights needed to guide better data driven decisions and increase their bottom line by using location data and analytics writes, Santiago Giraldo, Carto, Director of Product Marketing
