E-commerce has emerged as a massive sector across the world, growing at double-digit figures. Marketers are eager to leverage this trend and build engaging e-commerce applications which attract the widest possible audience. This also requires dedicated marketing strategies for the e-commerce business.
E-commerce marketing involves a variety of elements: outbound marketing channels (social media, email marketing, etc.), strategies for sales maximization including pricing and UI, and reporting/analytics features for data-driven e-commerce. Also, e-commerce apps have to be carefully designed, showcasing products via intuitive user experiences to drive sales.
How to Build an E-commerce Store
Before marketing your e-commerce business, you need a well-planned online store either on the web and/or on mobile. This means following these seven steps:
E-commerce has emerged as a massive sector across the world, growing at double-digit figures. Marketers are eager to leverage this trend and build engaging e-commerce applications which attract the widest possible audience. This also requires dedicated marketing strategies for the e-commerce business.
E-commerce marketing involves a variety of elements: outbound marketing channels (social media, email marketing, etc.), strategies for sales maximization including pricing and UI, and reporting/analytics features for data-driven e-commerce. Also, e-commerce apps have to be carefully designed, showcasing products via intuitive user experiences to drive sales.
How to Build an E-commerce Store
Before marketing your e-commerce business, you need a well-planned online store either on the web and/or on mobile. This means following these seven steps:
Read our 7 Point Guide to Building the eCommerce Store of Your Dreams for more details.
Speeding up your E-commerce Journey
The first step to a successful e-commerce business is selecting the right products and investing in a reliable supply chain. Without this, a well-designed app or a well-planned marketing formula will fail to perform. Once you have your products and your store in place, be sure to check out our tips on e-commerce marketing, using the rise of mobile apps: How to Improve E-Commerce App Campaigns in 2019. Of note also are our guides to how SEO can help e-commerce, how exactly to drive traffic to a new e-commerce store, and the emerging and vital role of AI in retail in general and e-commerce specifically.
Scroll down for the newest and most interesting in e-commerce trends, e-commerce platform updates, and actionable how-to guides.
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