You spend a lot of time, effort and resources to generate high quality leads, but do you spend enough time mapping out the processes to ensure that the leads you send to Sales actually convert?
There is often a gap in organizations’ understanding of what should happen post lead generation and post marketing qualification and the first steps that should be taken to increase contact rates and conversion.
This guide, designed for marketers from all disciplines, helps address possible breaking points in the lead hand-off process and surrounding factors beginning with marketing and sales alignment, including:
- The #1 way to increase contact rates
- Top 3 common mistakes in follow-up
- Top 3 tips for effective follow-up
Let’s make sure your high volumes of leads are making an impact.
Download your copy now and start building an effective inbound lead journey to increase sales in 2020.
