Blockchain is a distributed ledger technology (DLT) which has taken the world by storm. Blockchain has applications in every industry, from online payments to supply chain management, as well as marketing. The transformative impact of blockchain is akin to how the internet once revolutionized our worldview. In marketing, blockchain technology will change how transactions are conducted (including data exchange), influencing ad sales, loyalty programs, email marketing, and other areas.
Blockchain is a decentralized database which breaks down the different components of a transaction into “blocks.” Every system on the blockchain must approve a transaction, meaning that there is no central authority in charge. This makes transactions of any type fast, transparent, and more democratic. Furthermore, you can only add to (and not change) the data stored on a blockchain, making it secure and...
Blockchain is a distributed ledger technology (DLT) which has taken the world by storm. Blockchain has applications in every industry, from online payments to supply chain management, as well as marketing. The transformative impact of blockchain is akin to how the internet once revolutionized our worldview. In marketing, blockchain technology will change how transactions are conducted (including data exchange), influencing ad sales, loyalty programs, email marketing, and other areas.
Blockchain is a decentralized database which breaks down the different components of a transaction into “blocks.” Every system on the blockchain must approve a transaction, meaning that there is no central authority in charge. This makes transactions of any type fast, transparent, and more democratic. Furthermore, you can only add to (and not change) the data stored on a blockchain, making it secure and immutable.
We discuss three real-world case studies, in our recent article titled Top 3 Blockchain Strategies to Transform your Marketing Plan in 2019.
Areas for Transformation
Blockchain is still in the experimentation stage. However, leading brands and disruptive martech providers are looking at the implementation of blockchain technology as part of their business models.
Top focus areas include:
To know about how to use blockchain to improve these three marketing activities, click here.
Explore the Rapidly Evolving “Marketing-Blockchain” Universe
Already, tech giants such as Salesforce and Facebook have made significant strides in blockchain technology. Facebook has recently established a dedicated unit for blockchain research, and the company’s many moves could influence your marketing plans. Read our analysis of the Facebook-Blockchain trend and three takeaways for marketers. Also, marketing technology vendor Salesforce has just introduced a Blockchain CRM platform which can resolve the “trust gap” between marketers, partners, and customers.
Scroll down for more interesting news and updates on blockchain technology and its implications for your campaigns.
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Hunter Gebron Director of Strategic Initiatives, MetaX
As long as intermediaries have little incentive to distinguish between human and bot impressions in their reporting, ad fraud will be a problem. The solution will require radical transparency, enabled by blockchain technology, writes, Hunter Gebron, Director of Strategic Initiatives, MetaX.
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Alex Bornyakov is a founder of Adtelligent, talks about how the growth of blockchain will help in the transformation of programmatic advertising through RTB for Smart TV.
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Simply put, Bladtech is where blockchain meets adtech. But things aren’t that simple. Blockchain promises to curb adtech problems. How? MTA explains.
