Conversational marketing or conversation marketing is a fairly new approach to one-to-one marketing, where brands focus on communicating directly with each user. You’re probably wondering how this is possible? Chatbots and AI are the answer and the way forward.
Conversational marketing uses historic marketing practices to encourage real conversations between brands and customers. Such marketing is implemented by way of live chat, chatbots, smart home devices such as Amazon’s Alexa and Google Home, and other related techniques.
Conversational marketing drives engagement, customer service, customer experience, and enables real-time problem solving, which boosts conversions and therefore, revenue.
Scroll down for lots more on conversational marketing trends, metrics to help measure this dynamic marketing parameter, and exclusive insights from global leaders.
Conversational marketing or conversation marketing is a fairly new approach to one-to-one marketing, where brands focus on communicating directly with each user. You’re probably wondering how this is possible? Chatbots and AI are the answer and the way forward.
Conversational marketing uses historic marketing practices to encourage real conversations between brands and customers. Such marketing is implemented by way of live chat, chatbots, smart home devices such as Amazon’s Alexa and Google Home, and other related techniques.
Conversational marketing drives engagement, customer service, customer experience, and enables real-time problem solving, which boosts conversions and therefore, revenue.
Scroll down for lots more on conversational marketing trends, metrics to help measure this dynamic marketing parameter, and exclusive insights from global leaders.
Sachin Agrawal CEO, Tarika Group
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Conversational AI has quickly evolved as arguably the most powerful tool to meet modern customers’ demands for accessibility, personalization and responsiveness. As marketers scramble to figure out how to fill this need, IPsoft’s Director of Cognitive Implementation, Tracey Robinson, shares eight ways conversational AI can delight customers in ...
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Conversational AI is changing how consumers interact with businesses; it is imperative to brand differentiation, making marketing’s role more critical than ever. The pace of change is rapid, requiring companies to move faster than ever before to remain competitive, writes Matt Smith, Associate Vice President, Conversational AI Practice Leader, ...
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Henry Vaage Iversen Co Founder and CCO, Boost.ai
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