Regulars

    How Sales & Marketing Can Prepare for the Looming Recession: CSO Insights’ Sales Practices Study

    Merilyn Pereira Editor, Ziff Davis B2B

    Sales Enablement

    4 mins read Jul 16, 2019

    CSO Insights released a study on Sales Practices in June 2019. The report highlights the practices that correlate with sales performance and provides recommendations to safeguard against economic ...

    Create a Winning Digital Experience Strategy With Tips From Digital Experience Awards 2019 Experts

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Digital Transformation

    5 mins read Jul 04, 2019

    Three finalists from the Digital Experience Awards' UK, 2019 speak about creating a winning digital experience strategy. Learn more here.

    Marketing Technology News and Top Stories from the Week of June 24, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Data Management

    5 mins read Jun 28, 2019

    All the top marketing news from Alexa.com, TCS, Microsoft Azure and more. Get caught up with the most vital marketing technology news of the week of June 24, 2019.

    Marketing Technology News and Top Stories from the Week of June 17, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    5 mins read Jun 21, 2019

    All the top marketing news from Facebook, Salesforce, Quadient and more. Get caught up with the most vital marketing technology news of the week of June 17, 2019.

    Connecting Customer Service (CS) and Customer Experience (CX): Insights from AT&T; and Verizon

    The MTA Features Desk Editorial, Ziff Davis B2B

    Customer Experience

    5 mins read Jun 18, 2019

    Who owns customer experience and how can organizations do more to strategically leverage the wealth of customer insights that customer service collects over the course of their customer interactions? ...

    Marketing Technology News and Top Stories from the Week of June 10, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    5 mins read Jun 14, 2019

    All the top marketing news from Facebook, Salesforce, SundaySky and more. Get caught up with the most vital marketing technology news of the week of June 10, 2019.

    Salesforce to Acquire Tableau: Takeaways for Marketers

    Merilyn Pereira Editor, Ziff Davis B2B

    CRM

    5 mins read Jun 12, 2019

    Salesforce is set to acquire Tableau for $15.7 billion. Let’s understand the implications of this move for marketers and the business world.

    Marketing Technology News and Top Stories from the Week of June 03, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Marketing Automation

    5 mins read Jun 07, 2019

    All the top marketing news from Twitter, Google, BuzzFeed and more. Get caught up with the most vital marketing technology news of the week of June 03, 2019.

    Google’s June Update, Search Algorithm & More: Implications for Marketers

    Merilyn Pereira Editor, Ziff Davis B2B

    SEO

    3 mins read Jun 04, 2019

    Google announced the June 2019 Core Update. Let’s find out what the latest google update means for marketers.

    Marketing Technology News and Top Stories from the Week of May 27, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Marketing Automation

    4 mins read May 31, 2019

    All the top news and views from Google, Salesforce, Influencer DB and more. Get all caught up with the most vital marketing technology news of the week of May 27, 2019.

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