Interviews

    10 Expert Tips on Marketing During the Coronavirus (COVID-19) Crisis

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    10 mins read Apr 09, 2020

    Marketing leaders share tips on how businesses can connect with customers in this time of crisis so their marketing efforts bear fruit. Dive in now!

    How Small Businesses Can Grow During the Coronavirus (COVID-19) Pandemic

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    7 mins read Apr 08, 2020

    Frederik Hermann of BirdEye Inc. explains why the company launched a messaging platform to help SMBs during COVID-19. Learn how to sail through a crisis.

    How Spotify and Zappos Are Using Identity Marketing to Acquire Customers: Q&A; With Sai Koppala of SheerID

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Apr 07, 2020

    Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!

    How Automated Speech Recognition (ASR) Can Be Used in Video Marketing: Q&A; With Kathryn Lye of Speechmatics

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Interactive Marketing

    12 mins read Mar 30, 2020

    Kathryn Lye of Speechmatics discusses how marketers can use automated speech recognition (ASR) for video marketing in 2020. Find out what's in store!

    How Burger King's Data-Driven Marketing Drives Strategic Growth: Q&A; With Alexandre Antonello

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Marketing Analytics

    8 mins read Mar 25, 2020

    Alexandre Antonello of Burger King talks about focusing on a data-driven marketing strategy for 2020. Find out what the biggest takeaways are!

    Impact of Brexit: 6 Ways for Marketers to Manage Global Businesses

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Martech News

    10 mins read Mar 17, 2020

    Leading global marketers share tips on how businesses can manage the impact of Brexit on their businesses, and more. Dive in now!

    How Marketers Can Run Ad Campaigns on Reddit: Q&A; With Will Cady

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Social Media Marketing

    5 mins read Mar 11, 2020

    Interviewing Will Cady, head of brand strategy, Reddit about improving safety controls for user-generated content to run ad campaigns. Find out how!

    Flexera Expands Software Monetization Portfolio With Revulytics: Q&A; With Nicole Segerer & Vic DeMarines

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Sales Enablement

    7 mins read Mar 09, 2020

    Nicole Segerer and Vic DeMarines of Flexera, talk about the Revulytics acquisition and how it helps expand their software monetization arm, and more.

    How Digital Asset Management (DAM) Systems Can Drive Change: Q&A; With Kevin Souers of Aprimo

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Digital Asset Management

    5 mins read Mar 06, 2020

    Kevin Souers of Aprimo discusses the benefits of digital asset management solutions for marketers in 2020 and beyond. Find out what’s in store!

    How Google Analytics’ Upgrade Simplifies User Journey Tracking

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    CRM

    7 mins read Mar 06, 2020

    Neha Bansal of Google Analytics, explains how to use Google Analytics’ app and web feature to track the user journey. Learn how best to get custom insights.

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