Marketers are only too aware that their prospects and customers live in a device-dominated, mobile-first world.
Cross-device identity management – being able to track, segment and target a unique customer seamlessly, irrespective of which device they choose to use for brand interactions - is crucial for industries such as retail, travel & hospitality, ecommerce, BFSI etc.
If you are a marketer looking to lead with CX, then this book helps put cross-device identity resolution in perspective. You will get an overview of:
- What is cross-device identity management and how it fits into the larger picture of customer data management with identity resolution at its center
- Enterprise use cases for -cross-device identity resolution
- Key implementation factors such as - CDP vendor functionality, integration and customer privacy.
Additional bonus segment: Q&A; with Erik Archer Smith from Arm Treasure Data on why enterprises need cross-device identity resolution.
Get your copy now!
Marketers are only too aware that their prospects and customers live in a device-dominated, mobile-first world.
Cross-device identity management – being able to track, segment and target a unique customer seamlessly, irrespective of which device they choose to use for brand interactions - is crucial for industries such as retail, travel & hospitality, ecommerce, BFSI etc.
If you are a marketer looking to lead with CX, then this book helps put cross-device identity resolution in perspective. You will get an overview of:
- What is cross-device identity management and how it fits into the larger picture of customer data management with identity resolution at its center
- Enterprise use cases for -cross-device identity resolution
- Key implementation factors such as - CDP vendor functionality, integration and customer privacy.
Additional bonus segment: Q&A; with Erik Archer Smith from Arm Treasure Data on why enterprises need cross-device identity resolution.
Get your copy now!
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