Martalk Stack

    How Burger King's Data-Driven Marketing Drives Strategic Growth: Q&A; With Alexandre Antonello

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Marketing Analytics

    8 mins read Mar 25, 2020

    Alexandre Antonello of Burger King talks about focusing on a data-driven marketing strategy for 2020. Find out what the biggest takeaways are!

    How Marketers Can Run Ad Campaigns on Reddit: Q&A; With Will Cady

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Social Media Marketing

    5 mins read Mar 11, 2020

    Interviewing Will Cady, head of brand strategy, Reddit about improving safety controls for user-generated content to run ad campaigns. Find out how!

    How JOANN Uses Personalization to Improve Customer Experience: Q&A; With Drew Chamberlain and Joseph Ansanelli

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    5 mins read Feb 26, 2020

    Representatives from JOANN and Gladly talk how personalization enhances customer experience. Find out what’s in store!

    How Leisure Resorts Will Enrich its Customer Experience Strategy in 2020: Q&A; With Izzy Rudman

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    5 mins read Jan 08, 2020

    Izzy Rudman of Leisure Resorts talks about the hotel’s customer experience (CX) strategy for 2020. Find out what’s in store!

    The Meatless Farm Co.’s New CMO Will Focus on Strategic Growth: Q&A; With Lone Thomsen

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    5 mins read Dec 10, 2019

    Lone Thomsen, CMO of The Meatless Farm Co. talks about her plan for her first 100 days as the new CMO. Find out what’s in store!

    How TechStyle Uses Machine Learning for Personalization: Q&A; With Danielle Boeglin

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    AI in Marketing

    5 mins read Nov 27, 2019

    Danielle Boeglin, VP of data analytics, TechStyle, shares the most useful lessons around machine learning in the retail space. Dive in!

    Can Marketers Drive Revenue With Photography? Q&A; With Billie Weiss and Andrew Fingerman

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Social Media Marketing

    5 mins read Oct 24, 2019

    Billie Weiss, manager of photography, Boston Red Sox, and Andrew Fingerman, CEO, PhotoShelter explain the link between photography and revenue. Find out how.

    How the Right Marketing Technology Stack Changes Consumer Behavior: Q&A; With Fender’s Matt Annerino

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Marketing Analytics

    5 mins read Oct 09, 2019

    Matt Annerino, VP of growth, CRM and media, Fender, explains how digital marketing impacts consumer behavior. Find out how martech stacks help improve the customer experience and more.

    Design Your Customer Experience (CX) Strategy the Mastercard Way: Q&A; With Mastercard’s EVP of Global Customer Care, Lance Gruner

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    5 mins read Sep 25, 2019

    Lance Gruner, EVP of global customer care, Mastercard, explains what customer experience (CX) design is. Find out why CX needs its attention from marketing leaders.

    Data-Driven Marketing Trends for the AI Age: Q&A; With Palace Resorts’ VP of Global Marketing, Kathy Halpern

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    5 mins read Sep 12, 2019

    Kathy Halpern, VP of Global Marketing, Palace Resorts, explains why data driven marketing strategies are tailored for the future. Find out how to make sense of that data, and more.

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