Account-based Marketing or ABM is a B2B marketing staple. It is a marketing strategy where you consider an individual prospect or customer as a “segment of one.” This is because, in B2B sales, there is rarely a single decision maker. Marketers need to create a full library of sales enablement content, marketing promotions, and campaign strategies for all stakeholders involved. ABM has typically proven to bring ROI, given that it is targeted, comprehensive, and leads to high-value sales. Here is a look at The Untold and Fascinating History of Account-Based Marketing.
How does an Account Based Marketing Strategy Work?
ABM typically involves the following steps:
Account-based Marketing or ABM is a B2B marketing staple. It is a marketing strategy where you consider an individual prospect or customer as a “segment of one.” This is because, in B2B sales, there is rarely a single decision maker. Marketers need to create a full library of sales enablement content, marketing promotions, and campaign strategies for all stakeholders involved. ABM has typically proven to bring ROI, given that it is targeted, comprehensive, and leads to high-value sales. Here is a look at The Untold and Fascinating History of Account-Based Marketing.
How does an Account Based Marketing Strategy Work?
ABM typically involves the following steps:
If you are new to ABM strategies, find out Everything You Ever Wanted to Know About Account-based Marketing here.
Getting Started with ABM
There are two ways to approach account-based marketing: use in-house data to inform ABM strategies, or opt for ABM software which will select accounts for ABM, gather data, recommend action points, and help kickstart the process. If you’re unsure whether available resources are sufficient and are exploring external software vendors, our article on What Kind of Talent is Required for ABM Success will help make the decision.
Scroll down to reap tangible benefits from an account-based marketing strategy, armed with the latest insights, news, tips, and tricks.
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