Industry Insights

Original and exclusive content contributed by industry experts.

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    How is COVID-19 Impacting Advertising, Marketing and Media?

    Philip - Smolin Chief Strategy Officer, Amobee

    Adtech

    3 mins read Apr 13, 2020

    Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the ...

    Why Blockchain Occupies a Unique Seat at the Advertising Table

    Prateek Dayal CSO, Aqilliz

    Blockchain in Marketing

    4 mins read Apr 09, 2020

    As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and ...

    How Marketers Can Use the Power of Exit-Intent Pop-Ups to Get More Newsletter Subscribers

    Ugi Djuric CEO, Contenthorse

    Marketing Automation

    4 mins read Apr 09, 2020

    Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, ...

    Achieving Meaningful Customer Insights from IoT

    Tom Treanor Global Head of Marketing, Arm Treasure Data

    IoT in Marketing

    3 mins read Apr 08, 2020

    Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data.

    How Marketers Can Respond Successfully to Abrupt Market Changes During COVID-19

    Mirko Holzer CEO, BrandMaker

    Adtech

    4 mins read Apr 07, 2020

    In this article, Mirko Hozler CEO of BrandMaker discusses the impact on businesses due to Coronavirus outbreak. The businesses have to assess their campaigns, plans and budget exposures in order to ...

    Virtual Reality (VR): Future of E-Commerce Industry

    Sachin Agrawal CEO, Tarika Group

    Conversational Marketing

    4 mins read Apr 06, 2020

    This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry.

    How Small Businesses Can Grow During the Coronavirus (COVID-19) Pandemic

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    7 mins read Apr 08, 2020

    Frederik Hermann of BirdEye Inc. explains why the company launched a messaging platform to help SMBs during COVID-19. Learn how to sail through a crisis.

    How Spotify and Zappos Are Using Identity Marketing to Acquire Customers: Q&A; With Sai Koppala of SheerID

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Apr 07, 2020

    Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!

    How Automated Speech Recognition (ASR) Can Be Used in Video Marketing: Q&A; With Kathryn Lye of Speechmatics

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Interactive Marketing

    12 mins read Mar 30, 2020

    Kathryn Lye of Speechmatics discusses how marketers can use automated speech recognition (ASR) for video marketing in 2020. Find out what's in store!

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