Content marketing is becoming increasingly important in the digital era. It is key to your digital marketing strategy, especially at the top of the funnel stage, which is all about trying to boost brand awareness, build trust, and grow a brand’s reach. By 2021, content marketing is poised to be a USD 412.88 billion industry, marking it critical to have a well-defined content marketing strategy.
Content marketing is a strategic technique which aims to create valuable, relevant, and consistent content, as well as find the most effective ways to distribute said content to the highest number of people among a clearly defined audience. This means that while content marketing strategies try to capture eyeballs, its audience must be led towards l...
Content marketing is becoming increasingly important in the digital era. It is key to your digital marketing strategy, especially at the top of the funnel stage, which is all about trying to boost brand awareness, build trust, and grow a brand’s reach. By 2021, content marketing is poised to be a USD 412.88 billion industry, marking it critical to have a well-defined content marketing strategy.
Content marketing is a strategic technique which aims to create valuable, relevant, and consistent content, as well as find the most effective ways to distribute said content to the highest number of people among a clearly defined audience. This means that while content marketing strategies try to capture eyeballs, its audience must be led towards lead generation and conversion.
Types of Content
In many ways, content is embedded in every aspect of a marketing strategy. As a marketer, you need to ensure you have a 360-degree content strategy, in place. This is a calendar of all the marketing activities scheduled for a quarter/fiscal year and collaterals associated with them.
The calendar should plan for the following kinds of content:
Your content marketing plan must include all of these content types and more. Learn about the 7 Types of Content to Improve Your Content Marketing Campaign in this article. Before formulating your brand’s content marketing strategy, it is essential to first find a unique voice which will be carried across all your collateral.
Scroll down to dive into this exciting world of content marketing and take inspiration from the world’s leading content strategists.
Dmitri Lisitski CEO & Co-Founder, Influ2
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