Automation has become a marketing staple owing to its ability to reduce manual efforts and reach a wide audience in a short span of time. According to industry estimates, marketing automation can enable a 451 percent increase in the number of qualified leads, boost sales productivity by 14.5 percent, and reduce overheads by 12.2 percent.
Marketing automation technology refers to tools which automate iterative marketing actions such as emails, social media posts, and other online activities. In some form or the other, automation now features on every marketer’s tech stack, allowing you to do a lot more with less. In its most basic form, you can implement an entire marketing strategy without manually actioning every email, message, post, or campaign element. Also, marketing auto...
Automation has become a marketing staple owing to its ability to reduce manual efforts and reach a wide audience in a short span of time. According to industry estimates, marketing automation can enable a 451 percent increase in the number of qualified leads, boost sales productivity by 14.5 percent, and reduce overheads by 12.2 percent.
Marketing automation technology refers to tools which automate iterative marketing actions such as emails, social media posts, and other online activities. In some form or the other, automation now features on every marketer’s tech stack, allowing you to do a lot more with less. In its most basic form, you can implement an entire marketing strategy without manually actioning every email, message, post, or campaign element. Also, marketing automation platforms gather data from a variety of touchpoints, amplifying reach by auto-triggering actions through defined business rules.
Read our MarTech 101 Installment on Marketing Automation for all the basics.
How to Implement Marketing Automation
Marketers who are just getting started on their automation journey should follow five steps for marketing automation success:
Learn more about this five-step breakdown here.
Useful Marketing Automation Resources to Get You Started
Marketing automation comes in all shapes and sizes. If you are a small to mid-sized business, check our roundup of five marketing automation platforms for SMBs. In the case of large scale enterprises, marketing automation must be even more expansive – read 10 features to look for here.
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