Retail marketers are in a state of panic. They hear about brick-and-mortar stores closing and entire companies going out of business. In spite of doomsday headlines, some brands continue to succeed; a lot of those brands are focusing on the same thing: the customer experience.
A good retail experience can be as complicated as incorporating innovative technology — like 3D printing to create clothing on-demand — or as simple as focusing on store employees..
For brands and retailers who wish to keep consumers for the long-term, there is a hope. And it starts with investing in retail sales associates. While hiring passionate people is important, supporting that passion with continued training as well as opportunities to experience products firsthand, will translate to the consumer experience. Then it’s realized at the point of sale, when customers have the right products for their needs — the genesis for a good experience and a loyal customer.
Learn more.
Content powered by
Retail marketers are in a state of panic. They hear about brick-and-mortar stores closing and entire companies going out of business. In spite of doomsday headlines, some brands continue to succeed; a lot of those brands are focusing on the same thing: the customer experience.
A good retail experience can be as complicated as incorporating innovative technology — like 3D printing to create clothing on-demand — or as simple as focusing on store employees..
For brands and retailers who wish to keep consumers for the long-term, there is a hope. And it starts with investing in retail sales associates. While hiring passionate people is important, supporting that passion with continued training as well as opportunities to experience products firsthand, will translate to the consumer experience. Then it’s realized at the point of sale, when customers have the right products for their needs — the genesis for a good experience and a loyal customer.
Learn more.
Content powered by
|
