Digital transformation has emerged as a leading marketing imperative over the last few years. While digitalization (a large-scale shift to digital technology) has transformed every sector, its impact on marketing is particularly conspicuous. The modern marketer must be guided by a robust digital transformation strategy, ensuring the usage of data, online channels, digital content, and other technology solutions to reach customers. In marketing, digital transformation can be considered as a two-pronged concept:
Digital transformation has emerged as a leading marketing imperative over the last few years. While digitalization (a large-scale shift to digital technology) has transformed every sector, its impact on marketing is particularly conspicuous. The modern marketer must be guided by a robust digital transformation strategy, ensuring the usage of data, online channels, digital content, and other technology solutions to reach customers. In marketing, digital transformation can be considered as a two-pronged concept:
Together, these technologies can be called the “martech stack”.
Digital Transformation and the MarTech Stack
A martech stack is an essential part of any digital transformation strategy. It brings together every platform you need to orchestrate successful digital marketing campaigns – aligning available infrastructure to your macro vision. Learn about What is a MarTech Stack and How do I Build One to accelerate your digital transformation journey.
Emerging Forces in Digital Transformation
Globally, martech vendors are eager to provide the latest solutions which will amp up your marketing efforts. These include sophisticated concepts such as the Internet-of-Things (IoT), Artificial Intelligence (AI), immersive technologies such as Augmented Reality and Virtual Reality, and Blockchain. While the first wave of digital transformation in marketing focused on automation and operational efficiency, these futuristic concepts look at new sources of value generation. To know more, read the 4 Trends That Will Steer Businesses’ 2019 Digital Transformation Roadmap.
If you are at the very start of your digital transformation journey, we recommend taking a look at our article on Digital Transformation: The Know How and Why It is a Must-Have for an Organization. For action points which you can implement today, we have put together a Guide to Driving Digital Transformation. You can also listen to insights from HubSpot VP Scott Brinker on this martech advisor exclusive podcast.
Don’t miss an update on this exciting space – scroll down for the latest news, articles, podcasts and more on digital transformation.
Dayana Nevo VP Marketing, WalkMe
Articles Intermediate 4 mins read
Brandt Bogdanovich Sr. Director of Marketing, MST Solutions
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Kenneth Lewis CEO, OneGold and APMEX
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Angie Mistretta CMO, AppDynamics
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Susan Avarde Co-founder, Brandometry
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Shashin Shah Chief Executive Officer, Pimcore
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Podcast Mar 17, 2020
Report of the week: HootSuite’s Global Digital Overview 2020 Top 3 takeaways from the report we discuss: 1. What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX 2. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number ...
A initiative to guide the younger generation with the help of newsroom through social video telling.
Jennifer Dodos Director of Marketing Communications, Mavenlink
In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year.
John Orlando Chief Marketing Officer, Constant Contact
Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020.
Susan Ganeshan CMO, Granicus
What changes will 2020 bring to public sector marketing? In this article, Susan Ganeshan, Granicus CMO, offers 6 predictions drawn from technological shifts, regulatory happenings, and the impacts of broader cultural and political paradigms.
Deepak Narisety VP of Experience Technology, Merkle
Where is your company on the curve of transformation? Deepak Narisety, Experience Platforms Lead at Merkle, uncovers how to make digital transformation a reality.
Mark Floisand Chief Marketing Officer, Coveo
Digital transformation is on the mind of every B2B commerce marketer. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience.
Vandita Grover Contributor, Ziff Davis B2B
Shifting from traditional to digital marketing requires innovation, technology, and emotional connect. Here are five big brands that got it right.
