CRM in the Digital Age: Buyer’s Guide for SMBs
So, you’ve decided to get a CRM software. Congratulations! As a first-time buyer, it is often confusing to navigate through the complex CRM ecosystem. As a business looking to upgrade their CRM solution, navigating the evolving landscape is equally daunting. MarTech Advisor’s CRM Buyer’s Guide for SMBs will help you choose the best-fit CRM software for your business.
Fundamental questions to ask before committing to a CRM software:
- What are the business needs you hope to address with CRM?
- How will the solution impact your current and future budgets?
- Will the solution support the immediate and long-term goals of your business?
- How can you get buy-in from users to get the best ROI on your investment?
In this guide you’ll find:
- In-depth insights of the CRM software market and ecosystem
- MTA’s proprietary Green Zone rating for best-fit CRM systems for SMBs
- Important features to consider while evaluating solutions, deployment models and vendors
- Comprehensive evaluation of 30+ CRM vendors for SMBs including pricing and feature listings
Who is this Buyer’s Guide for?
- First-time buyers looking to streamline their sales, marketing and service processes
- Small Medium Businesses looking to switch their CRM vendor or upgrade functionalities
- CRM technology partners or researchers trying to better understand the SMB market and optimize spend
In the end, remember to take time to establish your CRM strategy, ranging from the teams involved to the length of the CRM implementation, and pick the right vendor that matches your business strengths, short-term as well as long-term goals.
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