LinkedIn Updates LinkedIn Pages to Drive More Engagement

By Ameya Dusane Jun 26 2019 | 06:33 PM | 2 Mins Read | Read Mode

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Engaging with your community can be hard for organizations of all sizes. Whether you’re a small business looking for topics to start a dialogue, or a larger organization trying to foster authentic conversation, interacting with your community means strengthening ties with your existing network.

Last year, LinkedIn unveiled the new LinkedIn Pages to help organizations of all sizes join in meaningful conversations with LinkedIn’s community of more than 630 million professionals and 34 million Pages.

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Today, LinkedIn has announced new features for LinkedIn Pages that make it easier to engage your community and participate in the conversations that matter most to your business. LinkedIn Pages provides marketers with an indispensable hub to connect with your employees, customers and prospects who support your brand and want to build lasting connections.

LinkedIn also plans to release new features once a quarter, so marketers can keep track of all the important updates that allowing them to make the most of their LinkedIn Page.

Custom Call to Action (CTA) and Analytics - A new way to drive leads and measure impact

As a Page Admin, marketers you want to be able to customize the way that you engage with your Page followers and visitors. For this very reason, LinkedIn has introduced “Follow” button, which now added the ability to select a custom CTA button on the Page you want. Five new options make it easy to turn your Page visitors into potential leads, and new analytics provide deeper insight into who’s engaging and converting.

CTA button options include:

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Marketers can also find the click-through analytics for their custom CTA button in two places: Either the Analytics Dashboard on the Page Admin home or the Visitor Analytics tab.

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Community Hashtags - Join the right conversations

LinkedIn is also introducing Community Hashtags, so marketers can associate their Page with relevant hashtags and join important conversations that members and organizations are having on those topics. From #AdvertisingWeek to #Blockchain, it’s easy to jump in and participate from an organization perspective.