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    Top 20 Landing Page Design Examples for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    UX and CRO

    20 mins read Apr 14, 2020

    Landing page design is the process of creating landing pages aimed at boosting conversions. Here are our top 20 landing page design examples to inspire you.

    How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    10 mins read Mar 31, 2020

    Social distancing and remote work are essential during the coronavirus pandemic. How will marketing change as COVID-19 impacts consumer behavior?

    Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus (COVID-19)

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Customer Experience

    8 mins read Mar 13, 2020

    The Coronavirus (COVID-19) outbreak has shaken industries to the core and affected businesses across the globe. Here is how you can prepare your crisis marketing strategy for 2020.

    How Advertisers Can Determine Whether a Company Is Truly AI-based

    Ido Raz Co-Founder and President, Bigabid

    AI in Marketing

    4 mins read Mar 09, 2020

    In this article, Ido Raz of Bigabid explores the ways that advertisers can determine if a company they are working with is really data-based, uses machine learning and/or AI.

    Madison Logic Integrates with LinkedIn for Its Marketing Partner Program to Boost ABM Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Account Based Marketing (ABM)

    2 mins read Mar 04, 2020

    Account-based marketers are now able to adopt an amplified, multi-channel ABM strategy - one that prioritizes the best accounts for engagement, measurement, and personalization across content ...

    LinkedIn Updates Its LinkedIn Pages, Increases Engagement and Personalization

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Jan 15, 2020

    LinkedIn is also introducing some more new tools to help marketers engage with the community in more personal and interactive ways.

    Engagio Integrates with LinkedIn, Enhances Its Account-Based Marketing Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Jan 15, 2020

    Customers can now use Engagio Audience Management to target optimal account-based audiences for campaigns across the account journey.

    10 Best Social Media Marketing Books to Read in 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Social Media Marketing

    10 mins read Jan 03, 2020

    Social media marketing books are an ideal source of learning and inspiration by experienced professionals. Learn about our favorite top 10 social media books for 2020

    Is Facebook Still Important for B2B Marketing in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Dec 18, 2019

    Marketers have experienced Facebook's organic reach decline in past months and are concerned. Is Facebook still a viable marketing tool in 2020? Let's find out.

    What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Social Media Marketing

    16 mins read Dec 16, 2019

    Social media advertising is the go-to advertising method for brands to reach their audience. Learn about its costs, benefits, examples, and best practices.

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