Intermediate

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    How is COVID-19 Impacting Advertising, Marketing and Media?

    Philip - Smolin Chief Strategy Officer, Amobee

    Adtech

    3 mins read Apr 13, 2020

    Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the ...

    We Took Our 500-Person User Conference Virtual in Just 5 Days: Here’s What We Learned

    Dayana Nevo VP Marketing, WalkMe

    Digital Transformation

    4 mins read Apr 10, 2020

    In this article, Dayana Orlan-Nevo, VP Product and Corporate Marketing of WalkMe discusses how a digital adoption platform company cancelled their first user conference scheduled to take place in San ...

    Why Blockchain Occupies a Unique Seat at the Advertising Table

    Prateek Dayal CSO, Aqilliz

    Blockchain in Marketing

    4 mins read Apr 09, 2020

    As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and ...

    How Marketers Can Use the Power of Exit-Intent Pop-Ups to Get More Newsletter Subscribers

    Ugi Djuric CEO, Contenthorse

    Marketing Automation

    4 mins read Apr 09, 2020

    Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, ...

    Achieving Meaningful Customer Insights from IoT

    Tom Treanor Global Head of Marketing, Arm Treasure Data

    IoT in Marketing

    3 mins read Apr 08, 2020

    Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data.

    Ready to Automate Your Marketing Reports? Start Here

    Kerrie Davis Director of Data & Analytics, R2integrated

    Marketing Analytics

    5 mins read Apr 08, 2020

    In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do than copy and paste data into a spreadsheet and tweak charts, so automating routine marketing ...

    How Marketers Can Respond Successfully to Abrupt Market Changes During COVID-19

    Mirko Holzer CEO, BrandMaker

    Adtech

    4 mins read Apr 07, 2020

    In this article, Mirko Hozler CEO of BrandMaker discusses the impact on businesses due to Coronavirus outbreak. The businesses have to assess their campaigns, plans and budget exposures in order to ...

    How to Get Brand Protection When Getting Email

    Emily Andrews Marketing Specialist, Community Contributor

    Marketing Automation

    4 mins read Apr 07, 2020

    It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily ...

    Virtual Reality (VR): Future of E-Commerce Industry

    Sachin Agrawal CEO, Tarika Group

    Conversational Marketing

    4 mins read Apr 06, 2020

    This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry.

Load More Stories