GoDaddy Buys Registry Business of Neustar
Apr 08 2020 | 12:30 AM | 2 Mins Read | Read ModeTo share a press release or news update, please email our Features Editor, Pooja at: pooja.deshpande@martechadvisor.com
With this move, GoDaddy better enables Neustar to focus on its Identity resolution solutions portfolio.
Sterling, VA: Neustar. Inc, an information services and technology company has announced its conclusive agreement with GoDaddy Inc, to sell its Registry business. It is subject matter to regulatory approvals and other customary closing conditions.
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GoDaddy has enabled Neustar to execute better on its trusted connections between companies and people that matter most through the products and services provided by its proprietary OneID platform. Neustar presents solutions in Marketing, Risk, Communications, and Security. OneID helps the customers to address the most important business challenges, from enhancing marketing spend effectiveness, diminishing fraud and risk, creating trusted communications and protecting against cybersecurity threats.
"I am confident today’s announcement is in the best interest of our Registry team, the rest of our employees, our customers, and our investors. This transaction enables Neustar to focus on our mottos while enabling our Registry business to continue as a leader in the space with a strategic partner who can help accelerate growth,” said Neustar President and Chief Executive Officer, Charlie Gottdiener.
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Neustar had recently announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc.