Claudine Bianchi Appointed as Global CMO for LeanIX Bolsters C-Suite

As the global Chief Marketing Officer, Claudine Bianchi will lead the company’s initiatives to grow in the EA segment. LeanIX also announced speakers for the Virtual EA Connect Day 2020.

Boston: LeanIX, a service provider of Software solutions in Enterprise Architecture Management (EAM), today announced the appointment of Claudine Bianchi to the newly created position of global Chief Marketing Officer.

The strategic hire comes at a time of unprecedented growth for LeanIX as it restructures the Enterprise Architecture (EA) sector with its predictive technology and modern SaaS delivery. Bianchi’s arrival comes on the heels of the company’s Series C investment round of $30 million. Bianchi has years of experience in enterprise technology and marketing experience including three successful acquisition exits totaling $2.1 billion, an IPO, and several strategic scaleups of VC-backed technology companies.

“Claudine is a battle-tested veteran of enterprise technology who knows how to scale quickly and dominate a segment,” said André Christ, co-founder and CEO of LeanIX. “I’m very happy to welcome Claudine to the team because it marks an important moment in our company history.”

Marketing Technology news: Retailers and E-Commerce Get Support From Alibaba Cloud to Fight Coronavirus

“It’s really exciting to be here at LeanIX during this pivotal stage in its growth trajectory, as I think the company has reached an important inflection point and the next 36 months will be quite a ride,” said Bianchi. “LeanIX has the technology, customer traction, and the right vision to become the undisputed leader in the EA market and I’m eager to help lead the company to greatness.”

At LeanIX, Bianchi will be responsible for driving an accelerated growth strategy to dominate the enterprise EA sector, and guiding the corporate brand to become the recognized category leader. She will oversee all corporate marketing functions including content, marketing communications, product marketing, events and digital marketing.

LeanIX Announces Its First Speakers for Virtual EA Connect Day 2020

In the midst of growing concern for the COVID-19 virus, LeanIX will hold EA Connect Day U.S. on May 20, 2020 as a free virtual conference. This year’s EA Connect Day U.S. theme will focus on how to Future-Proof Enterprise Architecture in a World of Rapid Change.

Marketing Technology news: Nativo Launches Native Stories, a New Mobile Ad Format

The company confirmed its first five expert speakers for the online event:

• Phillip Ziegler, Enterprise Business Architect, Atlassian
• Suzanne Vincent, Director Business Architecture, Caesars Entertainment
• Mike Kowalsky, Enterprise Architect, Dana-Farber Cancer Institute
• Amy Fenstermacher, Manager, Government and Public Sector, Ernst & Young, LLP
• Marcelo Menard, Global Enterprise Architecture Manager, Vale
   

“We want to ensure our speakers, attendees, and employees remain healthy during this unusual time,” said André Christ, co-founder and CEO of LeanIX. “Holding our EA Connect Day U.S.as a virtual conference enables colleagues from around the world to analyze the views and best practices of the EA executives from fields as diverse as entertainment, healthcare, software development, industrial mining, and government from their own location. Our online conference will continue to enable associates to learn from each other and advance the agenda for the entire Enterprise Architecture practice.”

EA Connect Days are the best-known peer conferences for Enterprise Architects, CIOs, and IT executives which bring together hundreds of experts to discuss, deliberate and resolve the most significant topics and challenges of the EA profession.