Iot 2

    Achieving Meaningful Customer Insights from IoT

    Tom Treanor Global Head of Marketing, Arm Treasure Data

    IoT in Marketing

    3 mins read Apr 08, 2020

    Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data.

    An A to Z Playbook for Conversational Marketing

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Conversational Marketing

    6 mins read Mar 13, 2020

    Conversational marketing helps generate more leads and strengthen existing customer relationships. Get started in 2020 with our A to Z guide.

    Synchronoss Reports, RCS Can Help Marketers Increase Subscriber Engagement via Messaging

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 12, 2020

    RCS is an easy-to-use, feature-rich, interactive cross-operator advanced messaging platform that will be available on all mobile devices.

    Swittons Introduces IoT Powered Solution; Simplifies Pharma to Physician Communication

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    IoT in Marketing

    2 mins read Feb 27, 2020

    Smart device helps pharmaceutical reps cover more territory and gives physicians flexibility when it comes to consultations and orders    

    When Is 5G Coming for Marketers? Q&A; With Jennifer Kyriakakis of Matrixx Software

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    IoT in Marketing

    5 mins read Jan 16, 2020

    Jennifer Kyriakakis of Matrixx Software discusses how 5G will mark the dawn of a new era of connectivity. Find out what’s in store!

    Winston Privacy Introduces New Privacy Solution for IoT Devices

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    IoT in Marketing

    2 mins read Dec 13, 2019

    Winston allows consumers to reclaim their privacy and security by enabling them to choose what gets tracked, effectively resulting in a faster, cleaner, more secure browsing experience on every ...

    5G's Impact on Marketing in 2020: Trends and Predictions

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    IoT in Marketing

    6 mins read Dec 11, 2019

    2019 saw the first commercial implementation of 5G. Here are three trends and predictions of 5G’s impact on marketing in 2020.

    Adobe Stock’s Visual Trends for 2020: Are You On-Trend?

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Content Experience

    5 mins read Dec 11, 2019

    Unveiling Adobe Stock’s Visual Trends for 2020, Brenda Milis of Adobe Stock, shares what will appeal to consumers visually in 2020, and more. Dive in!

    Dynamic Yield’s VP of Marketing on the Future of Personalization in Marketing

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    AI in Marketing

    5 mins read Nov 29, 2019

    Yaniv Navot, VP of marketing, Dynamic Yield, talks about the need for a scalable personalization strategy, his company’s new product, and more. Dive in!

    Is Marketing an Art or Science in 2020?

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Digital Transformation

    6 mins read Nov 18, 2019

    Marketing needs creativity to make an emotional connect with audiences, and also needs to work with data and technology. So, is marketing an art or a science in 2020?

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