Content Creation

    NewsCred Named a Leader (Again) in the Third Gartner Magic Quadrant for Content Marketing Platforms

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Content Marketing

    2 mins read Mar 27, 2020

    NewsCred, is an enterprise content marketing company, which is helping the marketing teams to transforms how they work.

    Uberflip Partners with Demandbase, Launches App to Personalize Content for ABM Programs

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Content Marketing

    2 mins read Mar 25, 2020

    The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale.

    Why AI Driven Content Is Driving Sales in The Age of Pandemic

    Paul Odnoletkov Marketing Director, Grapevine6

    AI in Marketing

    4 mins read Mar 20, 2020

    The global pandemic is giving social selling a real shot in the arm. During this challenging time of social distancing, when face-to-face meetings and handshakes are no longer options, forward-looking ...

    Nativo Launches Native Stories, a New Mobile Ad Format

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 19, 2020

    Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers. 

    Forrester Wave Recognizes NewsCred as Strong Performer in Marketing Resource Management for Q1 2020

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Content Marketing

    2 mins read Mar 16, 2020

    NewsCred's marketing work management software transforms conventional organizations into modern marketing teams, enabling them to collaboratively plan, produce, and manage campaigns and content for ...

    Google Commits to Stringr Partnership to Support Local Journalism

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 13, 2020

    Stringr extends its partnership with Google News Initiative till the end of U.S. 2020 elections.

    Ceros Collaborates with Pinterest To Help Retailers Deliver Interactive Experiences

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    Ceros will work with Pinterest's advertisers to produce engaging Pin Extensions, which are interactive experiences that Pinners land on after clicking on or swiping up on an ad.

    69% Web Content Published by Brands Goes Unseen, Reports Contentsquare

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Content Marketing

    2 mins read Mar 11, 2020

    Mobile continues to be the context for most new site visits. 55% of visitors get to a site using their mobile phone,

    Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

    Zoe Dowling SVP Research, FocusVision

    Interactive Marketing

    3 mins read Mar 06, 2020

    Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies.

    In the Streaming Wars, the Power of Brand Takes Center Stage 

    Aaron Goldman Chief Marketing Officer, 4C

    Interactive Marketing

    5 mins read Mar 03, 2020

    In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights.

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