Marketing Automation

Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect

I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. Their critique of the current process -- essentially that fixed flows are too complicated - is spot on.

by David Raab 06 Jun, 2016

Displaying 1-9 of 9 results.