Data Management Platform/Customer Data Platforms

LiveRamp Announces IdentityLink to Power People-Based Marketing for Brands

LiveRamp Announces IdentityLink to Power People-Based Marketing for Brands

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem.

by Shabana Arora 12 Oct, 2016

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