Experiences

Linking Technology with Creative – How Brands Best Connect with Their Customers

Linking Technology with Creative – How Brands Best Connect with Their Customers

By reimagining and restructuring the creative process (factoring in data, format, timeliness and technology), Patrizio Spagnoletto, CMO at SteelHouse discusses how brands can engage with consumers in more thoughtful ways - leading to greater successes

by Patrizio Spagnoletto 18 Oct, 2016

Displaying 1-12 of 2385 results.

Experiences

Sales Enablement - Article

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Conscious Selling: An Approach That Can Transform Your Sales and Customer Relations — Conscious Selling: An Approach That Can Transform Your Sales and Customer Relations

For all businesses across the globe, be it products or services, there is a commonality. And that is the fact that their success revolves around their ability to sell what they have to offer. Huge sum
by Shabana Arora Oct 18, 2016

Experiences

Social Media - News

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LiveWorld Introduces SaaS Application to Manage Messenger Chatbots with Automated Connections to Live Human Agents — LiveWorld Introduces SaaS Application to Manage Messenger Chatbots with Automated Connections to Live Human Agents

LiveWorld, Inc. (OTC Markets: LVWD), the social customer experience company, announced today the launch of its new chatbot management tools for Facebook Messenger. This next-generation software enable
by Shabana Arora Oct 18, 2016

Experiences

Personalization & Chat - Article

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Personalization at Scale — Personalization at Scale

Customers have come to expect personalized email messaging from the brands they interact with. However, brands must overcome data and production limitations in order to target large email lists with c
by Cara Olson Oct 18, 2016

Experiences

Events & Webinars - News

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Slido to Unveil New ‘Slides’ Feature to Enable Better Interaction with Event Speakers and their Content — Slido to Unveil New ‘Slides’ Feature to Enable Better Interaction with Event Speakers and their Content

Slido today announces it will be unveiling its latest product development, Slides, at IMEX America, taking place this week on 18th-20th October at Sands Expo in Las Vegas.
by Shabana Arora Oct 18, 2016

Experiences

Email Marketing - Article

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5 Emails Every Marketer Should Send this Fall — 5 Emails Every Marketer Should Send this Fall

There are still a few weeks of summer left, yet Halloween decorations and pumpkin-flavored everything are already on store shelves. When it comes to marketing strategies, these activities aren't prema
by Cynthia Price Oct 17, 2016

Experiences

Customer Experience - Article

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What You Should Know About Customer Success Technology — What You Should Know About Customer Success Technology

Craig Soules, Founder & CEO at Natero suggests how brands can maximize Customer Lifetime Value through Customer Success Technology
by Craig Soules Oct 17, 2016

Experiences

Communities & Reviews - News

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Martech News: The Week In Review — Martech News: The Week In Review

Act-On, FameBit, Webscale, SAP
by Pranav Vadehra Oct 17, 2016

Experiences

Events & Webinars - Article

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5 Key Takeaways for Marketers at Dreamforce 2016 — 5 Key Takeaways for Marketers at Dreamforce 2016

Maria Pergolino, Senior Vice President of Global Marketing at Apttus summarizes top takeaways from Dreamforce 2016
by Maria Pergolino Oct 17, 2016

Experiences

Video Marketing & Ads - Article

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Live Streaming Video - How Can You Use It To Increase Sales and Cut Costs? — Live Streaming Video - How Can You Use It To Increase Sales and Cut Costs?

Live chat is one of the most effective customer service methods available to companies today. This has the highest levels of satisfaction across all service channels, and any business can integrate it
by JT Ripton Oct 17, 2016

Experiences

Display & Native Ads - Article

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Programmatic Display vs. Programmatic TV: Can the Gap be Bridged? — Programmatic Display vs. Programmatic TV: Can the Gap be Bridged?

Phil Gross, Vice President of Product Management at Visual IQ discusses how despite the huge success of programmatic display advertising, the TV industry is lagging behind when it comes to programmati
by Phil Gross Oct 17, 2016

Experiences

Mobile Marketing - Article

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Let’s Talk Mobile Strategy Not Apps and Websites — Let’s Talk Mobile Strategy Not Apps and Websites

To maximize their returns, marketers need to consider mobile from the perspective of value creation first. Paula Tompkins, CEO and founder of ChannelNet, stresses the importance of focusing on a mobil
by Paula Tompkins Oct 17, 2016

Experiences

Email Marketing - Article

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Common Mistakes Impact your Email marketing Workflow Success — Common Mistakes Impact your Email marketing Workflow Success

Kris Ostrowka, Manager of Client Onboarding and Engagement at iContact talks about the common mistakes people make that are disrupting email marketing workflow
by Kris Ostrowka Oct 17, 2016