LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem.
Mark Geene, Founder & CEO at Cloud Elements states that as businesses become more digital, they must address the critical challenge of making sense of the magnitude of customer data flowing in and out
TapFwd announced the launch of its mobile data marketplace, as well as a $3 million dollar seed round led by Partech Ventures. TapFwd will use the funding to expand the capabilities and coverage of it
Talend, the software vendor specializing in Big Data integration and cloud has announced that Steve Singh has been appointed as a member to the board of directors. Steve Singh is the founder of Concur
Optimove, the Customer Marketing Cloud, announced today Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial Intelligence and machine learning to automate the analys
6sense, an intelligence platform for B2B sales and marketing, has announced that it will be integrating new capabilities into Marketo’s new solution based on account-based marketing (ABM) strategies
Amazon Web Services (AWS), a provider of storage infrastructure and cloud computing for applications, has announced that it will be opening up new data centers in France, specifically in the city of P
Jay Stocki, SVP, Data and Product Strategy at Experian Marketing Services suggests how marketers can effectively manage complex databases to arrive at a point to seamlessly onboard and manage customer
Enterprise-grade data analytics and marketing solutions provider, Acxiom, has announced its recent partnership with digital media leader, Adobe. They have entered into a Premier Partnership, which is
General Manager and Senior Vice President of Oracle, Omar Tawakol, has resigned from his position. He founded BlueKai, a company which was acquired by Oracle two and a half years ago. In all probabili
IgnitionOne, marketing cloud leader, has announced the appointment of Mark Ambrose as their new Chief Operating Officer. He has been brought on board to work on the IgnitionOne platform in close coope
A diversified digital content company, Demand Media, Inc., which operates a number of media and marketplace websites, has chosen Krux as its primary data management platform. This is the second time t
Neustar, Inc. (NYSE: NSR), a provider of real-time information services, today announced a partnership with Facebook to launch new advanced marketing analytics capabilities. This will allow Neustar to
