Learn about how location-based marketing coupled with hyper-local targeting, beacons and geo-fencing can be a part of your marketing strategy. Why Read This White Paper- Great marketing is all about sending the right message to right people at the right time.
Proximity marketing, a mix of tactics around beacons, geo-fencing, and geo-targeting, can work amazingly well in specific use cases to attract the attention of the user right at the point of transaction.
In this guide, we are going to cover how you can combine mobile app marketing techniques with proximity marketing so that you can attract customers right then and there.
What Does This White Paper Cover-
- A Primer to Beacons: In a dense urban environment, ads or marketing campaigns limited to a zip code isn’t enough. You need to drill deeper and make things more personal and more intimate. This is where beacon-based marketing shines.
- Real Life Use Cases: More than half a dozen use cases where proximity marketing has been implemented successfully and provided stellar results.
- Framework for Success: Proximity marketing should be considered a part of your mobile marketing strategy and needs the active participation of both marketing and technology.
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