How Spotify and Zappos Are Using Identity Marketing to Acquire Customers: Q&A; With Sai Koppala of SheerID

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Apr 07, 2020

    Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!

    Channel Factory Announces Global Expansion with New Office in Munich, Germany

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 19, 2020

    Channel Factory delivers the intelligent, brand-suitable solution for brands looking for a custom media strategy on YouTube.

    YouTube Now Allows Creators to Monetize Videos About COVID-19

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Interactive Marketing

    2 mins read Mar 12, 2020

    YouTube makes a change in their advertising guidelines policy and has revealed to monetize the videos with a concern of COVID-19

    YouTube Hashtags: The Secret to Video Marketing Success

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Jan 30, 2020

    YouTube hashtags were introduced for a better search experience. Here is how you can ace video marketing with hashtags on YouTube.

    Will Instagram Be the Most Important Social Marketing Channel in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Jan 08, 2020

    What will the future of Instagram in 2020 be like? How will marketers cope with the phasing out of likes? Will IGTV be a successful marketing tool? Let’s find out.

    What Are the Best Marketing Channels for Millennials in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Dec 17, 2019

    Are social and search still the best marketing channels for marketing to millennials? Or should marketers explore other avenues? Let’s find out.

    The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Interactive Marketing

    6 mins read Dec 13, 2019

    Memes and viral videos blew up digital marketing throughout 2019. Find out how to be a part of the viral culture with our tips for 2020 and beyond.

    4 Insights Learned From Analyzing 55 Influencer-To-Consumer Brands

    Abby Katz Senior Marketing Manager, Mavrck

    Influencer Marketing

    4 mins read Dec 02, 2019

    Influencer marketing platform, Mavrck analyzed 55 influencer-to-consumer (ITC) brands to learn more about the proliferation of ITC brands and why this trend is taking the influencer marketing space by ...

    Shifts in Advertising Are Opening up a Golden Age for Local Marketers

    Josh Dreller Director, Content Marketing, Kenshoo


    3 mins read Oct 28, 2019

    Local marketing has inherent challenges. However, as more budgets move to giant digital publishers, the immense reach and streamlined workflow of these platforms are bringing unprecedented power and ...

    Channel Factory Announces Expansion in the UK, Russia and Denmark

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor


    2 mins read Oct 15, 2019

    With this new expansion, Channel Factory opens up offices in Russia and Denmark and continues to deepen its presence across Sweden, Finland, Spain, France, Italy, Poland, Germany, the UK and Norway.

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