Yelp

    Yelp vs. Google: Which Is the Best Marketing Option for SMBs?

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    SEO

    5 mins read Jan 29, 2020

    Yelp has millions of registered users in the U.S., but the ubiquity of Google cannot be denied. Let's look at Yelp vs. Google to find out which one to prioritize.

    5 Tasty Food Marketing Trends for 2020

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Dec 26, 2019

    Tempting imagery, discounts, healthy recipes, diet options – what will the 5 food marketing flavors of 2020 be? Let’s find out.

    What Are the Best Marketing Channels for Millennials in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Dec 17, 2019

    Are social and search still the best marketing channels for marketing to millennials? Or should marketers explore other avenues? Let’s find out.

    Yelp Is Taking Personalized Shopping Experiences to the Next Level: AI & ML Tips for Marketers

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Oct 10, 2019

    Yelp has moved on to deliver personalized shopping experiences by integrating AI and ML. Here’s what you need to align with your customers’ needs.

    Why AT&T;, Comcast, or Charter Should Buy Yelp

    Nathan Labenz CEO, Waymark

    Interactive Marketing

    4 mins read Jun 24, 2019

    Why TV networks should be looking at Yelp as an acquisition target, shares Nathan Labenz, CEO and founder of Waymark.

    AR, Amazon Ads and the new Sales Navigator | S1 EP 13

    Podcasts

    mins read Aug 20, 2018

    Week of 13th August to 17th August 2018   1. If AI is mainstream now, is Augmented Reality next?   Blippar news L’Oreal news   Between device-based AR and location-based AR, ...

    Yelp Appoints Jason Fennell in the Role of Senior Vice President of Engineering

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Display and Native Advertising

    5 mins read Feb 17, 2017

    Yelp Inc., the company connecting consumers with local businesses through an online platform, has announced the appointment of Jason Fennell as Senior Vice President (SVP) of Engineering.

    Yelp Launches New Feature Called Questions and Answers

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Social Media Marketing

    5 mins read Feb 15, 2017

    Yelp, a multinational corporation headquartered in San Francisco, has announced that it is going to launch a new feature to its platform called Questions and Answers which will be simple and ...

    Yelp Looks to Retrench Internationally, Lays off 175 in the Marketing and Sales Teams

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Social Media Marketing

    5 mins read Nov 04, 2016

    Yelp, a multinational corporation headquartered in San Francisco, has announced that it plans to lay off 4% percent of its workforce, that amounts to 175 people, who were mostly in international ...

    Max Levchin Resigns as Chairman and Director of Yelp

    Rohit Roy Former News Editor, MarTech Advisor

    Social Media Marketing

    5 mins read Jul 29, 2015

    Yelp Inc. which is known as the company that connects customers with excellent local businesses, announced that Max Levchin has resigned with immediate effect as the company’s Chairman and Director. ...

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