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    An A to Z Playbook for Conversational Marketing

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Conversational Marketing

    6 mins read Mar 13, 2020

    Conversational marketing helps generate more leads and strengthen existing customer relationships. Get started in 2020 with our A to Z guide.

    Social Media Down Time Doesn’t Have to Be a Customer Experience Nightmare

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Social Media Marketing

    0 mins read Aug 23, 2019

    With social media sites going down so many times in 2019, marketers need to have a “what to do during an outage” playbook. Here are our 3-part recommendations.

    3 Ways to Create a Winning Customer Experience Strategy on a Budget

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read May 16, 2019

    It is possible to be a leader with your customer experience strategy, even on a budget. We’ve got three tips to help you create a winning CX strategy.

    The 5 Social Media Platforms Shaping 2019

    Russ Powell Founder & CEO, Red Hot Penny

    Social Media Marketing

    5 mins read Mar 29, 2019

    2019 has been the year of social media marketing! Russ Powell, talks about five social media platforms that will continue to shape up this year.

    The Week at MarTech Advisor (March 18 – March 22): Featuring News and Views from Facebook, Oracle, LinkedIn, Instagram, Salesforce and more

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    5 mins read Mar 22, 2019

    All the top news and views published in the week of March 18 to March 22, 2019, on MTA. Take a quick look into the week that was.

    6 Customer Experience Strategies for SMS and WhatsApp

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Mar 21, 2019

    Messaging channels enable direct and personalized engagements. Consider shaking up your customer experience strategies using SMS or WhatsApp.

    Why Conversational Commerce Requires Artificial Intelligence and Market Intelligence

    Stephen Kraus ex- Chief of Insights, SimilarWeb

    Customer Experience

    9 mins read Aug 28, 2018

    Conversational commerce is utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services…. You and I will be talking to brands and ...

    WhatsApp Now Means Serious Business

    Paroma Sen Former Senior Features Writer, MarTech Advisor

    Interactive Marketing

    5 mins read Jan 24, 2018

    Popular cross-platform IM service WhatsApp has indicated since September that business accounts would soon be part of their offering.

    3 Sales Engagement Techniques to Drive Conversions in 2018

    Paroma Sen Former Senior Features Writer, MarTech Advisor

    Cloud & Integration

    5 mins read Nov 29, 2017

    Communication methods have changed over the last couple of years. Instant forms of interaction like messaging are now becoming more prominent with even businesses using texting, social media or apps ...

    MTA Week Watch: AI-driven DOOH, automated targeting and Ad intelligence lead the way

    Paroma Sen Former Senior Features Writer, MarTech Advisor

    Martech News

    5 mins read Nov 06, 2017

    While some industry solution providers enhanced their offerings to commit to better engagement, others focused on capitalizing on trending martech matters like actionable insights, data and automation ...

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