Video Marketing Strategy

    How Automated Speech Recognition (ASR) Can Be Used in Video Marketing: Q&A; With Kathryn Lye of Speechmatics

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Interactive Marketing

    12 mins read Mar 30, 2020

    Kathryn Lye of Speechmatics discusses how marketers can use automated speech recognition (ASR) for video marketing in 2020. Find out what's in store!

    How to Capture Brand Content Like the Pros  

    Eli Ash Head of Production, Mustache

    Content Marketing

    3 mins read Feb 11, 2020

    Eli Ash, Head of Production at Mustache, a Brooklyn-based creative content agency, part of Cognizant Interactive, shares her advice on how to tackle the ins and outs of creating video elements for ...

    Why Advertisers Should Demand a Better Mobile Video Streaming Experience

    Jodi Susman CMO, Penthera

    Mobile Marketing

    3 mins read Jan 13, 2020

    Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ...

    How Is Machine Learning Transforming Video Advertising

    Chris Graham Communications Specialist, TONIK+

    AI in Marketing

    4 mins read Dec 16, 2019

    In spite of evolution in technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise - Machine Learning, writes Chris Graham, CPO/GM, TONIK+.

    The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Interactive Marketing

    6 mins read Dec 13, 2019

    Memes and viral videos blew up digital marketing throughout 2019. Find out how to be a part of the viral culture with our tips for 2020 and beyond.

    4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Customer Experience

    6 mins read Dec 11, 2019

    Your values-driven customers want more than discounts and savings. Learn how to connect with them on an emotional level and build sustainable relationships

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