Video Advertising

    Comscore Partners with JW Player to Enhance Contextual Targeting for Video Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Apr 09, 2020

    Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content

    Taboola Integrates with Oracle Moat, Simplifies Video Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Apr 01, 2020

    As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome.

    InVideo Releases Free Social Video Ad-Templates to Help Marketers Affected by Covid-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Mar 25, 2020

    Fastest growing DIY prosumer video platform offers automated templates so COVID-19 affected small businesses can communicate quickly and effectively across platforms that matter

    Dailymotion Partners with Prebid.org Community to Bring More Transparency to AdTech

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Mar 12, 2020

    Dailymotion’s membership demonstrates the company’s commitment to elevate Prebid Video solutions within the digital advertising category.

    Exponential Interactive Unveils VDX.tv, a New Video Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 11, 2020

    The new solution allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT), contributing to its decade long history of creating ...

    Comscore Collaborates with IRIS.TV, Launches Contextual Ad Targeting Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 03, 2020

    IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising.

    61% Publishers Maximize Ad Revenue Through Video Header Bidding, Reports PubMatic Survey

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Feb 05, 2020

    Publishers cite header bidding as key to programmatic video growth, driven by mobile, CTV and OTT.

    Instreamatic Collaborates with Triton Digital To Boost Dialogue Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Jan 22, 2020

    Instreamatic utilizes advanced voice AI and deep learning mechanisms that analyze and iteratively improve understanding of listener responses and the delivery of dialogue ad content.

    How In-Game Advertisements Are Benefitting Brands as Well as Gamers

    Vaibhav Odhekar Co-Founder & COO, POKKT

    Mobile Marketing

    5 mins read Jan 09, 2020

    This article explores the rise of in-app advertising as a more targeted form of advertisement, along with the new ways for brands to be able to reach their audiences without hampering or blocking ...

    Is Incrementality the New TV Currency?

    Marc Bourget SVP Product, Samba TV

    Adtech

    4 mins read Jan 09, 2020

    Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product ...

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