Vaibhav Odhekar Co-Founder & COO, POKKT
This article explores the rise of in-app advertising as a more targeted form of advertisement, along with the new ways for brands to be able to reach their audiences without hampering or blocking ...
Anna Kuzmenko COO, Fiksu
Marketing advisors are already calling Connected TV the future of video advertising. However, statistics illustrate that it’s the dominating channel of today, already! Anna Kuzmenko, Fiksu COO ...
Indrajeet Deshpande Contributor, Ziff Davis B2B
Programmatic advertising is the automation of ad buying and selling. Learn more about the concept of programmatic, its types, channels, examples, and advantages.