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    How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    10 mins read Mar 31, 2020

    Social distancing and remote work are essential during the coronavirus pandemic. How will marketing change as COVID-19 impacts consumer behavior?

    Twitter Modernizes Its Ad Analytics Platform

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Adtech

    2 mins read Mar 23, 2020

    Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

    Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus (COVID-19)

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Customer Experience

    8 mins read Mar 13, 2020

    The Coronavirus (COVID-19) outbreak has shaken industries to the core and affected businesses across the globe. Here is how you can prepare your crisis marketing strategy for 2020.

    How to Become a Chief Marketing Officer (CMO) in Your 30s

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Feb 24, 2020

    How to become a chief marketing officer? Young marketers with this ambition gain from knowing what’s needed, and the journey of those who became CMOs in their 30s.

    Marketing the #LoveTwitter Way With UGC, OOH, and Authenticity

    Merilyn Pereira Editor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Feb 13, 2020

    Love Twitter or hate it, their out-of-home (OOH), user-generated content (UGC), and experiential marketing game is strong. Learn all about their Valentine's day campaign.

    Twitter Announces Global Launch of Promoted Trend Spotlight

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Jan 09, 2020

    Promoted Trend Spotlight will allow you to put your brand at the center of conversation where the power of video meets the premium real estate of the Explore tab.

    A Look at the Big Martech News of 2019: Implications for 2020

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Martech News

    6 mins read Dec 23, 2019

    Rounding up the year with the big martech news of 2019 – key themes, acquisitions, and innovations. Find out what 2020 looks like for martech.

    What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Social Media Marketing

    16 mins read Dec 16, 2019

    Social media advertising is the go-to advertising method for brands to reach their audience. Learn about its costs, benefits, examples, and best practices.

    4 Ingenious Ways to Use GIFs to Make Your B2B Content Marketing Pop

    Vandita Grover Contributor, Ziff Davis B2B

    Content Marketing

    5 mins read Dec 03, 2019

    Using GIFs in marketing is quite popular among B2C marketers, but does it have a place in B2B content marketing? Here are four B2B GIF marketing examples.

    Pathmatics Introduces Paid Social Advertising for Twitter

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    0 mins read Oct 01, 2019

    Pathmatics now supports insights and analysis for panel-based Twitter digital advertising data

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