Tv Advertising

    TVSquared Launches Multi-Touch Attribution Solution For Video Advertising

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Interactive Marketing

    2 mins read Feb 05, 2020

    Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV.

    What We Can Learn from DTCs: Harnessing the Power of TV

    Jo Kinsella CRO and EVP , TVSquared

    Adtech

    4 mins read Jan 28, 2020

    Direct-to-consumer (DTC) brands have disrupted the entire retail landscape, successfully changing consumers’ online purchasing habits. Jo Kinsella, CRO & EVP at TVSquared, outlines what DTC brands ...

    Is Incrementality the New TV Currency?

    Marc Bourget SVP Product , Samba TV

    Adtech

    4 mins read Jan 09, 2020

    Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product ...

    Xandr Introduces Pause Ads, Enhances Customer Experience for TV Advertising

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Jan 09, 2020

    Xandr’s Pause Ads are enabled within live, video on-demand and DVR programming across cable, broadcast and premium networks on both digital and satellite, so advertisers can reach engaged, lean-back ...

    Cadent Acquires 4INFO, Enhances Its TV Advertising Solution

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Jan 07, 2020

    The Acquisition Enhances Cadent's Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats.

    Tremor Video Expands Data-Driven ACR Solutions to Accelerate Advertising Campaigns

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Dec 06, 2019

    Tremor Video sits at the intersection of Connected TV, data and video – advancing all elements together to ensure advertising can scale efficiently.

    Digital Remedy Launches New Flip OTT Advertising Platform

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Nov 20, 2019

    Flip Delivers Premium, High-Performance OTT Inventory with Full-funnel Attribution to Help Marketers Make the Most of their OTT Investment

    GlobalWebIndex Launches New Solution; Simplifies Ad Analytics

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Nov 08, 2019

    Enables mainstream brands to tap affluent audiences outside of the very top income segment.

    Sabio Launches AI-driven App Science® TV to Serve Highly-targeted Ad Units

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Nov 05, 2019

    Sabio’s App Science® TV Utilizes Its Award Winning Platform To Reach Connected TV viewers.

    TVSquared Partners with Ampersand, Simplifies Data Transparency for TV Advertising

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Oct 22, 2019

    Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising.

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