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    AppsFlyer Performance Index Names Google as a Leader in Mobile App Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Apr 02, 2020

    Google may be second when it comes to retargeting, but it’s growing faster with a 44% rise in its share of the retargeting pie, compared to Facebook’s 5% increase.

    80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 17, 2020

    Latest MediaRadar study finds that almost 80% of TikTok’s ad spend in the U.S. is dedicated to Snapchat.

    Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

    Zoe Dowling SVP Research, FocusVision

    Interactive Marketing

    3 mins read Mar 06, 2020

    Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies.

    Top 15 Digital Marketing Strategies for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    15 mins read Feb 25, 2020

    Digital marketing strategies are dynamic and constantly evolving. Incorporate these 15 strategies in 2020 with digital marketing strategy examples to inspire.

    What Is the Future of Video Marketing?

    Vandita Grover Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Feb 17, 2020

    As video continues to dominate marketers’ strategy, let's look into the future of video marketing to help you stay ahead in the game.

    Your Blueprint to Marketing in China in 2020 (Chinese New Year Special)

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Jan 24, 2020

    For Chinese New Year, outline a strategy that will fast-track your brand’s marketing strategy in China. We share five tips to help you.

    Will Instagram Be the Most Important Social Marketing Channel in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Jan 08, 2020

    What will the future of Instagram in 2020 be like? How will marketers cope with the phasing out of likes? Will IGTV be a successful marketing tool? Let’s find out.

    5 Tasty Food Marketing Trends for 2020

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Dec 26, 2019

    Tempting imagery, discounts, healthy recipes, diet options – what will the 5 food marketing flavors of 2020 be? Let’s find out.

    What Are the Best Marketing Channels for Millennials in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Dec 17, 2019

    Are social and search still the best marketing channels for marketing to millennials? Or should marketers explore other avenues? Let’s find out.

    TikTok Is Shaking up the Social Media Landscape Reveals Hootsuite's Social Media Trends 2020 Report

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Dec 12, 2019

    TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends.

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