Tcs

    ZenDesk Partners with TCS, Brings CRM Solution to Larger Enterprises

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 25, 2020

    Zendesk and TCS will collaborate and more efficiently solve companies’ increasingly complex technological requirements and provide powerful CRM custom solutions and integrations.

    Marketing Technology News and Top Stories from the Week of June 24, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Data Management

    5 mins read Jun 28, 2019

    All the top marketing news from Alexa.com, TCS, Microsoft Azure and more. Get caught up with the most vital marketing technology news of the week of June 24, 2019.

    TCS Introduces Data-Driven Insights to Increase Community Initiatives

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Jun 27, 2019

    Tata Consultancy Services’ Connected Intelligence Data Lake for BusinessTM is Powering its CSR Program Planning, Analysis, Reporting and Volunteer Engagement.

    Design Thinking Can Improve Your Customers’ Retail Experience

    Sunil Karkera Global Head of TCS Interactive, Tata Consultancy Services

    UX and CRO

    5 mins read Apr 08, 2019

    By adopting an approach to digital innovation that is used by the world’s most successful consumer-facing companies, CMOs can turn customer satisfaction into a profit center, writes, Sunil Karkera.

    The Future of Martech – And What It Means Today

    Sunil Karkera Global Head of TCS Interactive, Tata Consultancy Services

    Digital Transformation

    5 mins read Oct 29, 2018

    Sunil Karkera, Global Head, TCS Interactive at Tata Consultancy Services, looks back on the history of MarTech, recommends three things marketers needs to focus on, and predicts four developments that ...

    Design Thinking in the Digital Age

    Sunil Karkera Global Head of TCS Interactive, Tata Consultancy Services

    UX and CRO

    7 mins read Sep 24, 2018

    Design thinking is widely viewed as the best approach to generating and testing new ideas, new user experiences and new opportunities because it starts with a hypothesis, not requirements – it’s a ...

    TCS Launches ignio for SAP ERP Operations

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Marketing Analytics

    5 mins read Jun 15, 2017

    TCS launches ignio for SAP ERP to resolve common SAP business process errors and reduce complexity

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