In the Age of Privacy, Retention Is the New Acquisition

    April Mullen Director of Strategic Insights, SparkPost

    Marketing Automation

    4 mins read Feb 21, 2020

    New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. That makes retention more ...

    MTA Week Watch: Merkle gets new Executive Vice President of Customer Experience, Bizzabo Announces New Partnerships, 5 Marketing Processes that must be Automated this Year!

    Paroma Sen Former Senior Features Writer, MarTech Advisor

    Martech News

    5 mins read Apr 09, 2018

    A roundup of all that was trending on MarTech Advisor last week.

    Four Advances in Email Technology to Benefit Marketers in 2017

    Phillip Merrick CEO, SparkPost

    Marketing Automation

    8 mins read Jan 02, 2017

    In 2017, email will become an even more important customer engagement tool for MarTech professionals and, as SparkPost CEO Phillip Merrick explains, marketers will leverage key advancements in email ...

    Iterable and SparkPost Team Up to offer Email Tech Solutions

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Marketing Automation

    5 mins read Jul 18, 2016

    Iterable has teamed up with SparkPost in an effort to appease the growing email technology needs of growth marketers.

    Interview with Steve Dille, CMO - SparkPost

    Ankush Gupta Former Chief Operating Officer, MarTech Advisor

    Digital Transformation

    5 mins read Dec 17, 2015

    At SparkPost, I saw an incredible opportunity to take its best-in-breed email technology in use at the world’s largest senders who send 25% of the world’s non-spam email and move it to the cloud ...

    Sparkpost Now Accessible on the Heroku Elements Marketplace

    Rohit Roy Former News Editor, MarTech Advisor

    Marketing Automation

    5 mins read Aug 28, 2015

    The SparkPost feature is now accessible to all Heroku customers. It is provided free-of-charge for up to 10,000 emails, with paid plan tiers from 50,000 to 500,000 emails per month.

Load More Stories