Social Media Marketing

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Pinterest Introduces New Visual Recommendations to Simplify Shopping Experience

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    E-Commerce

    2 mins read Apr 08, 2020

    With this move, Pinterest increases the potential for retailers to showcase their products on the platform.

    Opendorse Launches New Solution, Simplifies Social Media Management

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Apr 02, 2020

    Opendorse for Business provides companies with “push button” distribution of curated content, all of which can be published on social channels within seconds or scheduled far in advance.

    Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Mar 31, 2020

    March 2020 has been a rollercoaster with COVID-19 and social distancing disrupting marketing. We look at the essential marketing insights from the month.

    Top 10 Digital Marketing Books to Read for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    12 mins read Mar 30, 2020

    Digital marketing is a dynamic discipline. To keep you updated, we have compiled a list of ten digital marketing books you must read in 2020.

    Tiger Pistol Launches Recurring Campaign, Simplifies Social Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 27, 2020

    This feature enables clients to schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of Tiger Pistol’s automated A/B testing martech.

    Instagram Updates Co-Watching During Video Chat

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Social Media Marketing

    2 mins read Mar 25, 2020

    Instagram has launched new additional updates which increases the perception of pandemic COVID-19.

    Sprinklr Partners with Facebook Messenger to Help Health Organizations During COVID-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 24, 2020

    Sprinklr is part of a new program that Facebook’s Messenger is launching to help health organizations connect with developers that can assist them in optimizing Messenger experiences to more ...

    WHO Partners with WhatsApp and Facebook, Launches Messaging Service for COVID-19 Awareness

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 23, 2020

    This easy-to-use messaging service has the potential to reach 2 billion people and enables WHO to get information directly into the hands of the people that need it

    Twitter Modernizes Its Ad Analytics Platform

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Adtech

    2 mins read Mar 23, 2020

    Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

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