Social Media Management

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Opendorse Launches New Solution, Simplifies Social Media Management

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Apr 02, 2020

    Opendorse for Business provides companies with “push button” distribution of curated content, all of which can be published on social channels within seconds or scheduled far in advance.

    Sprinklr Partners with Facebook Messenger to Help Health Organizations During COVID-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 24, 2020

    Sprinklr is part of a new program that Facebook’s Messenger is launching to help health organizations connect with developers that can assist them in optimizing Messenger experiences to more ...

    Twitter Modernizes Its Ad Analytics Platform

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Adtech

    2 mins read Mar 23, 2020

    Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

    Transforming Social Media Marketing Through AI

    Almitra Karnik Head of Marketing, CleverTap

    Social Media Marketing

    3 mins read Mar 19, 2020

    How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap.

    Nuvi Adds Social Customer Experience Capabilities To Its Analytics Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Mar 13, 2020

    Nuvi’s solutions are an all-encompassing approach to bridging the gap between companies and customers, anchoring them together for years to come.

    Hootsuite Integrates with Oracle Eloqua, Strengthens Marketing Automation Capabilities

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    The Hootsuite integration with Oracle Eloqua will allow customers to view campaigns and social content together in the Oracle Eloqua calendar, and create new social content directly in Oracle Eloqua ...

    Teads Introduces inRead Social to Enhance Social Media Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.

    27% More Likes on Image Posts Compared to Permanent Video Posts on Instagram, Reports Mention

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    Mention and Hubspot analyzed over 80 million public posts and 1.6 million of the platform’s top users, uncovering unique insights for businesses to remain competitive on social media.

    FastForward.ai Raises $8M, Funding to Be Used to Accelerate Its Social Media Automation Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 09, 2020

    The funds enable FastForward.ai to develop its platform and scale up operations to create digital engagement, commerce and payments inside social media and messaging apps.

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