Social Media Analytics

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Nuvi Adds Social Customer Experience Capabilities To Its Analytics Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Mar 13, 2020

    Nuvi’s solutions are an all-encompassing approach to bridging the gap between companies and customers, anchoring them together for years to come.

    How to Make the 2020 Social Algorithm Changes Work in Your Favor

    Dave Dickman CEO, Tagger Media

    Influencer Marketing

    4 mins read Feb 06, 2020

    We analyzed social platform data to find how the 2019 algorithm changes altered the effectiveness of various influencer marketing campaign types. Through our research, we identified the following ...

    Facebook Marketing in the Time of #Deletefacebook

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Jan 30, 2020

    The #deletefacebook trend is complicating marketing on Facebook. We turn to industry professionals for tips, tricks, and insights to create a Facebook marketing strategy.

    Facebook Introduces New Dashboard Improvements to Give Developers More Control

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Dec 24, 2019

    New features in the App Dashboard will give developers insight into their permissions process and ultimately make the app review process easier for developers.

    How AI Can Help to Optimize Your Social Media Marketing Campaigns

    Shane Barker Digital Strategist, Shane Barker Consulting

    Social Media Marketing

    4 mins read Dec 13, 2019

    In this article Shane Shane Barker, Digital Strategist, Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing.

    Facebook Introduces New Reporting Tools To Measure Holiday Campaigns

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Dec 10, 2019

    Cross-account reporting and custom metrics can help marketers better understand the performance of marketer’s campaigns, improve marketers advertising strategy.

    ListenFirst Unveils a Branded Content Analysis Suite To Measure Social Media Performance

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Dec 04, 2019

    ListenFirst’s Branded Content Analysis Suite offers advanced influencer and branded content partnership analytics.

    ListenFirst Introduces Social Listening and Sentiment Analytics Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Nov 15, 2019

    Social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance.

    ListenFirst Social Media Analytics Company Appoints Scott N Levy As Its New Chief Revenue Officer

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Oct 15, 2019

    Levy will lead both the New Business and Account Management teams and report directly to Christian Anthony, Co-CEO. 

Load More Stories